Ikea moves into indoor gardening with hydroponic kit

Ikea has launched its new indoor
gardening product into stores, bringing home hydroponics to a larger market
The Krydda/Växer series allows consumers to grow their own plants and vegetables inside, without soil or sunlight.

It works through two interlinked systems: first seeds are placed in the Växer's moistened stone wool starter plugs. Once they have sprouted, the plugs are planted into Krydda pots, where they are hugged by water-retaining pumice stones as they mature.
Units can either be placed in a windowsill to take advantage of natural sunlight or affixed to a specialised low-energy LED lamp to enable cultivation anywhere, at any time of year.