"Fewer designers seem to be interested in how something is actually made" says Jonathan Ive

Designers are losing the understanding of the nature and potential of materials gained from creating things by hand, according to Apple's Jonathan Ive . The chief design officer at Apple said that designers in all fields appear to be less interested in the handmade. "Surprisingly fewer and fewer designers, regardless of their particular design discipline, seem to be interested in the detail of how something is actually made," said the British designer. With a father who is a fabulous craftsman, I was raised with the fundamental belief that it is only when you personally work with a material with your hands, that you come to understand its true nature, its characteristics, its attributes, and I think – very importantly – its potential.