Tuesday, 26 April 2016

Ingo Maurer bathes Torre Velasca in red light for Audi's City lab event view photos.


Milan 2016: German lighting designer
Ingo Maurer turned Milan's Torre Velasca into a glowing red beacon with an installation for car brand Audi during Milan design Week. 
The Glow, Velasca, Glow! installation coloured Milan's 1950s architectural icon with red lights to mark it as the location for Audi 's City Lab exhibition during this year's Milan design week.
"We tried to enhance the appearance of the Torre Velasca by 'painting' it with red light," Axel Schmid, a designer at Ingo Maurer , told Dezeen.
"But different from paint, we could use light as if the colour comes from inside.





Sourse: DEZEEN 

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